Design: Steve Leard
Art Direction: Bekki Guyatt – LBBG
– Inventing a law so we didn’t have to return objects we’d blatantly stolen from other countries
– Casually creating muzzles for women
– And almost going to war over a crime committed by a pig52 TIMES BRITAIN WAS A BELLEND will complete your knowledge of this sceptred isle in ways you never expected. So if you’ve ever wondered how we put the ‘Great’ in ‘Great Britain’, wonder no more . . .*And when we say British, for the most part we unfortunately just mean the English.
The brief for this one was to create a funny and engaging cover, which would appeal to James’ twitter following as well as the gift area of the market. One of the ideas given by the editor was to make it look like a school exercise book that bad been doodled on (the word Bellends is screaming out for some childish doodles!), and Steve really ran with this. He produced a series of initial visuals, all of which were excellent, and got some superb reactions from everyone in the office! Everyone thought they were hilarious. He combined textures, hand drawn elements and fonts to create a very authentic, striking design – which carried on across the whole jacket! The covers were too great to choose just one, so one design was adapted to be used on the back.